Technological Advancement in Marketing: Co-creation of Value with Customers.
Mina TajvidiYichuan WangNick HajliPublished in: AMCIS (2018)
Keyphrases
- customer relationship management
- marketing strategies
- customer behavior
- potential customers
- direct marketing
- customer service
- consumer behavior
- customer support
- purchasing behavior
- customer base
- database marketing
- customer satisfaction
- financial services
- customer segmentation
- marketing campaigns
- data mining
- customer data
- commercial banks
- website
- customer retention
- service providers
- historical data
- long term
- cost efficient
- competitive advantage
- data mining applications
- creation process
- customer churn
- online marketing
- banking industry
- decision making