The Influence of Internet Advertising and Electronic Word of Mouth on Consumer Perceptions and Intention: Some Evidence from Online Group Buying.
Weng Marc LimPublished in: J. Comput. Inf. Syst. (2015)
Keyphrases
- purchase intention
- internet advertising
- online shopping
- group buying
- electronic word of mouth
- product quality
- online stores
- virtual communities
- survey data
- electronic commerce
- online advertising
- hong kong
- business models
- attitudes toward
- online reviews
- quality control
- service quality
- test bed
- customer satisfaction
- cloud computing
- positive or negative
- product development