The Application of Data Mining Technology in Customer Relationship Management of Commercial Banks.
Qingsong YuHong JiangXiao MaPublished in: ICNC-FSKD (2018)
Keyphrases
- application of data mining
- customer relationship management
- marketing strategies
- commercial banks
- data mining technology
- data mining
- web mining
- web usage mining
- credit risk
- data mining applications
- support systems
- customer churn
- risk management
- web data
- case study
- competitive advantage
- life cycle
- data mining techniques
- credit card
- business applications
- call center
- website