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Culturally-adapted products in the global market: dealing with the naysayers.
Thomas Plocher
Pia Honold
Published in:
CHI Extended Abstracts (2000)
Keyphrases
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market share
business opportunities
managerial insights
competitive market
customer demand
decision making
sensitivity analysis
software vendors
budget constraints
global information
financial data
raw material
pricing strategies
global economy
market segments