Digital Business Evolution: lessons from a decade of KTP industry projects.
Marie GriffithsAleksej HeinzeAlex FentonGordon FletcherPublished in: UKAIS (2018)
Keyphrases
- construction industry
- data mining projects
- case study
- business environment
- business management
- data mining
- business opportunities
- life cycle
- telecommunications industry
- business intelligence
- information systems
- cost benefit analysis
- business processes
- leading edge
- software evolution
- financial services
- global economy
- high tech
- digital world
- motion picture
- decision making
- real world
- product development
- lessons learned
- manufacturing companies
- technological innovation
- business models
- electronic data interchange
- small and medium sized enterprises
- academic community
- business process
- small businesses
- information technology
- interactive video
- information technology infrastructure
- competitive intelligence
- electronic commerce
- project management
- software industry
- online marketing
- international business
- competitive advantage
- strategic advantage
- cross selling
- software engineering
- business managers
- business schools
- high demand
- management information systems
- business applications