Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research.
Baozhou LuWeiguo FanPublished in: PACIS (2014)
Keyphrases
- purchase intention
- social presence
- online shopping
- social commerce
- virtual communities
- business models
- product quality
- positive effects
- social interaction
- computer mediated
- online stores
- instant messaging
- collaborative learning
- computer mediated communication
- social learning
- distance learning
- cloud computing
- online learning
- survey data
- communication tools
- discussion forums
- learning community
- social web
- quality control
- business processes
- learning outcomes
- learning goals
- customer satisfaction
- service quality
- social networks
- distance education
- case study
- process control
- databases
- website
- life cycle
- e learning
- electronic commerce