Optimising e-marketing criteria for customer communication in food and drink sector in Greece.
Georgios TsekouropoulosZacharoula S. AndreopoulouA. SeretakisTheodoros KoutroumanidisBasil D. ManosPublished in: Int. J. Bus. Inf. Syst. (2012)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- direct marketing
- potential customers
- consumer behavior
- customer service
- database marketing
- customer support
- customer data
- small scale
- long term
- cultural heritage
- purchase behavior
- customer base
- customer segmentation
- communication systems
- communication networks
- data mining
- website
- social media
- customer satisfaction
- multiple criteria
- communication cost
- behavior patterns
- computer science
- communication technologies
- evaluation criteria
- return on investment
- marketing campaigns
- electronic commerce
- competitive advantage
- decision making
- banking industry