A. Seretakis

Publication Activity (10 Years)

Years Active: 2012-2012
Publications (10 Years): 0

Top Topics

Consumer Behavior

Marketing Campaigns

Multiple Criteria

Top Venues

Int. J. Bus. Inf. Syst.

Publications

Georgios Tsekouropoulos, Zacharoula S. Andreopoulou, A. Seretakis, Theodoros Koutroumanidis, Basil D. Manos
Optimising e-marketing criteria for customer communication in food and drink sector in Greece. Int. J. Bus. Inf. Syst. 9 (1) (2012)