Market Basket Analysis to Identify Customer Behaviours by Way of Transaction Data.
Fachrul KurniawanBinti UmayahJihad HammadSupeno Mardi Susiki NugrohoMochammad HariadiPublished in: Knowl. Eng. Data Sci. (2018)
Keyphrases
- transaction data
- market basket data
- market basket analysis
- association rules
- data mining applications
- credit card
- association mining
- customer transactions
- data mining
- data mining techniques
- data mining tools
- itemsets
- association rule mining
- electronic commerce
- mining association rules
- apriori algorithm
- data streams
- frequent patterns
- fraud detection
- frequent itemsets
- knowledge discovery
- outlier detection
- database
- similarity queries
- data analysis
- transactional databases
- data structure
- database systems
- databases