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The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach.

Jin LiWanting DongJing Ren
Published in: Electron. Commer. Res. Appl. (2024)
Keyphrases
  • customer satisfaction
  • marketing strategies
  • user satisfaction
  • real time
  • keywords
  • end users
  • social networks
  • information systems
  • multimedia
  • data analysis
  • user interface
  • user experience
  • dynamically generated