Login / Signup
Wanting Dong
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Keywords
Marketing Strategies
End Users
Customer Satisfaction
Top Venues
Electron. Commer. Res. Appl.
</>
Publications
</>
Jin Li
,
Wanting Dong
,
Jing Ren
The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach.
Electron. Commer. Res. Appl.
65 (2024)