Uncover Configurational Paths of Streamers' Characteristics Predicting High vs. Low Consumers' Watching Intention to TikTok Live Streaming.
Pantas H. SilabanAndri Dayarana K. SilalahiWen-Kuo ChenSuwandi S. SangadjiIxora Javanisa EunikeFebiola PanggabeanPublished in: ICIMTech (2023)