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Return on Investment in Social Media-Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations.
Fabian Kaske
Maurice Kügler
Stefan Smolnik
Published in:
HICSS (2012)
Keyphrases
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social media
return on investment
social networks
information systems
online social networks
social media data
information technology
social media sites
social media platforms
decision makers
social networking
decision making
knowledge sharing
user generated content
crisis management