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Fabian Kaske
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Social Networking
Information Technology
Social Media Sites
Crisis Management
Top Venues
HICSS
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Publications
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Fabian Kaske
,
Maurice Kügler
,
Stefan Smolnik
Return on Investment in Social Media-Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations.
HICSS
(2012)