Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review.
Christos ZiakisMaro VlachopoulouPublished in: Inf. (2023)
Keyphrases
- artificial intelligence
- success stories
- data mining
- intelligent systems
- expert systems
- software engineering
- machine learning
- customer behavior
- intelligent agents
- decision making
- natural language processing
- social media
- long term
- ambient intelligence
- current status
- case based reasoning
- knowledge representation
- computational intelligence
- knowledge based systems
- cognitive science
- customer relationship management
- high tech
- website
- ai methods