Predicting Customer Churn: Customer Behavior Forecasting for Subscription-Based Organizations.
Leonidas KatelarisMarinos ThemistocleousPublished in: EMCIS (2017)
Keyphrases
- customer behavior
- customer churn
- customer base
- customer segmentation
- prediction model
- customer data
- customer relationship management
- historical data
- behavior patterns
- churn prediction
- business opportunities
- information systems
- customer service
- data mining technology
- transactional data
- web logs
- data mining
- log files
- data mining methods
- knowledge management
- exchange rate
- competitive advantage
- databases
- clustering analysis
- business applications
- regression model
- information retrieval