Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management.
Detlev ZwickNikhilesh DholakiaPublished in: Inf. Organ. (2004)
Keyphrases
- customer relationship management
- marketing strategies
- data mining
- internet advertising
- competitive advantage
- data mining applications
- relationship management
- data mining technology
- business activities
- consumer behavior
- customer churn
- online consumer
- online advertising
- customer base
- data mining methods
- customer retention
- call center
- customer data
- customer segmentation
- service level
- supply chain
- social media