Mobiles Customer Relationship Management - Untersuchung des praktischen Einsatzes in Deutschland.
Constantin HouyPeter FettkePeter LoosPublished in: MMS (2010)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- data mining systems
- data mining
- customer churn
- marketing strategies
- data mining applications
- customer retention
- critical success factors
- data mining technology
- call center
- customer segmentation
- decision support
- end users
- case study
- database