How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance.
Can ZhengShuai LingDongmin ChoYonggu KimPublished in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
- social presence
- computer mediated communication
- internet advertising
- computer mediated
- positive effects
- video sequences
- social interaction
- video content
- video streams
- multimedia
- instant messaging
- embedded systems
- video frames
- search advertising
- distance learning
- video data
- collaborative learning
- language learning
- online advertising
- online learning
- discussion forums
- learning environment
- case study