Yonggu Kim

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 3

Top Topics

Social Presence

Internet Advertising

Computer Mediated

Top Venues

Int. J. Fuzzy Syst.

J. Theor. Appl. Electron. Commer. Res.

J. Symb. Comput.

Publications

Can Zheng, Shuai Ling, Dongmin Cho, Yonggu Kim
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance. J. Theor. Appl. Electron. Commer. Res. 19 (2) (2024)
Yonggu Kim, Eul-Bum Lee
Optimal Investment Timing with Investment Propensity Using Fuzzy Real Options Valuation. Int. J. Fuzzy Syst. 20 (6) (2018)
Hoon Hong, Yonggu Kim, Georgy Scholten, J. Rafael Sendra
Resultants over commutative idempotent semirings I: Algebraic aspect. J. Symb. Comput. 79 (2017)