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The Effects of Rewarding User Engagement: The Case of Facebook Apps.

Jörg ClaussenTobias KretschmerPhilip Mayrhofer
Published in: Inf. Syst. Res. (2013)
Keyphrases
  • user engagement
  • social media
  • user experience
  • social networks
  • neural network
  • email
  • online social networks
  • machine learning
  • artificial intelligence
  • expert systems
  • positive effects