DyadChurn: Customer Churn Prediction using Strong Social Ties.

Marwa N. Abd-Allah Samhaa R. El-Beltagy Akram Salah

Published in: IDEAS (2017)

Keyphrases

customer churn
prediction model
social ties
churn prediction
location prediction
social interaction
prediction accuracy
online social networks
social networks
data mining
link prediction
random forest
rule induction
customer relationship management
decision trees
social relationships
regression model