Mining Retail Transaction Data for Targeting Customers with Headroom - A Case Study.
Madhu ShashankaMichael GieringPublished in: AIAI (2009)
Keyphrases
- transaction data
- market basket data
- itemsets
- data mining
- mining association rules
- web logs
- customer transactions
- data mining techniques
- association rules
- frequent patterns
- outlier detection
- customer behavior
- frequent itemsets
- credit card
- generalized association rules
- data mining applications
- fraud detection
- mining algorithm
- association rule mining
- money laundering
- frequent itemset mining
- pattern mining
- knowledge discovery
- sequential patterns
- data mining algorithms
- databases
- online auctions
- information retrieval
- search engine
- website
- apriori algorithm
- data analysis
- data model