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Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens.
Naa Amponsah Dodoo
Seounmi Youn
Published in:
Telematics Informatics (2021)
Keyphrases
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augmented reality
social networking
internet usage
purchase behavior
online shopping
depth from focus
search engine
information systems
display advertising
brain connectivity
search advertising