PCP: Profit-Driven Churn Prediction using Machine Learning Techniques in Banking Sector.

Soni Pranshu Kumar Nelson Leema

Published in: Int. J. Perform. Eng. (2023)

Keyphrases

customer churn
churn prediction
telecommunication services
genetic k means algorithm
random forest
rule induction
data mining
credit risk
customer relationship management
decision making
marketing strategies
data mining technology
prediction model
eye tracking data
rough sets
rough set theory
benchmark datasets