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Evolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector.

Chiheb-Eddine Ben NcirMohamed Ben MzoughiaAlaa A. QaffasWaad Bouaguel
Published in: J. Exp. Theor. Artif. Intell. (2023)
Keyphrases
  • customer segmentation
  • data mining methods
  • customer churn
  • evolutionary multi objective
  • data mining
  • optimization algorithm
  • customer relationship management
  • customer behavior
  • website
  • customer data