Customer relationship management information systems (CRM-IS) and the realisation of moral agency.
Christopher BullAlison AdamPublished in: J. Inf. Commun. Ethics Soc. (2010)
Keyphrases
- customer relationship management
- information systems
- enterprise resource planning
- data mining systems
- competitive advantage
- relationship management
- data mining
- data mining applications
- marketing strategies
- information technology
- knowledge management
- customer churn
- data mining technology
- information retrieval
- knowledge discovery
- text mining