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A Stackelberg Viral Marketing Design for Two Competing Players.

Olivier Lindamulage De SilvaVineeth S. VarmaMing CaoIrinel-Constantin MorarescuSamson Lasaulce
Published in: IEEE Control. Syst. Lett. (2023)
Keyphrases
  • game theory
  • viral marketing
  • multiscale
  • design process
  • online social networks