Exploring Gamification for Live-Streaming Shopping - Influence of Reward, Competition, Presence and Immersion on Purchase Intention.
Shuchih Ernest ChangChing YuPublished in: IEEE Access (2023)
Keyphrases
- purchase intention
- online shopping
- live streaming
- online stores
- customer satisfaction
- peer to peer
- website
- service quality
- user experience
- virtual environment
- limited bandwidth
- wireless networks
- virtual world
- product quality
- video quality
- virtual communities
- survey data
- structural equation modeling
- streaming video
- next generation networks
- web services