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Ching Yu
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Virtual Communities
Live Streaming
Purchase Intention
Online Stores
Top Venues
IEEE Access
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Publications
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Shuchih Ernest Chang
,
Ching Yu
Exploring Gamification for Live-Streaming Shopping - Influence of Reward, Competition, Presence and Immersion on Purchase Intention.
IEEE Access
11 (2023)