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Inferring Tracker-Advertiser Relationships in the Online Advertising Ecosystem using Header Bidding.
John Cook
Rishab Nithyanand
Zubair Shafiq
Published in:
Proc. Priv. Enhancing Technol. (2020)
Keyphrases
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online advertising
user behavior
display advertising
behavioral targeting
long tail
visual tracking
mean shift
user experience
particle filter
sponsored search
advertising campaigns
search advertising
combinatorial auctions
contextual advertising
appearance model
contextual factors