Applying a modified technology acceptance model to qualitatively analyse the factors affecting microblogging integration.
Tian LuoDavid Richard MooreTeresa FranklinHelen CromptonPublished in: Int. J. Soc. Media Interact. Learn. Environ. (2019)
Keyphrases
- factors affecting
- perceived usefulness
- technology acceptance model
- factors influencing
- key factors
- technology adoption
- information integration
- structural equation modeling
- user acceptance
- empirically tested
- positive effects
- social networking
- electronic commerce
- social media
- information quality
- computer self efficacy
- social networks