Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management.
Lydia González-SerranoPilar Talón-BallesteroSergio Muñoz-RomeroCristina Soguero-RuízJosé Luis Rojo-ÁlvarezPublished in: Entropy (2019)
Keyphrases
- data quality
- customer relationship management
- data warehouse
- data cleansing
- marketing strategies
- relationship management
- data mining
- competitive advantage
- data mining technology
- data mining applications
- customer churn
- data cleaning
- statistical information
- call center
- databases
- database
- electronic commerce
- preprocessing