The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter.
Jonas CollianderBen L. MarderLena Lid FalkmanJenny MadestamErik ModigSofie SagfossenPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- social media
- public opinion
- twitter users
- social networking
- social media data
- user generated content
- social media platforms
- online social media
- social networks
- social interaction
- online social networks
- social media content
- social networking sites
- software testing
- reputation management
- hot topics
- social web
- multimedia
- data sets
- social media streams
- real world events
- selection strategy
- test cases
- test set
- neural network