The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook.

Julian M. R. Runge Harikesh Nair

Published in: ICIS (2021)

Keyphrases

social networks
social networking sites
control system
online learning
data sets
social media
real time
online social networks
empirical evidence
control method
control strategy
social networking
neural network
optimal control
open ended
online advertising
generation process
online environment