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Julian M. R. Runge
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Open Ended
Online Advertising
Generation Process
Empirical Evidence
Top Venues
ICIS
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Publications
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Julian M. R. Runge
,
Harikesh Nair
The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook.
ICIS
(2021)