CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz.

Stefan Sackmann Dennis Kundisch Markus Ruch

Published in: HMD Prax. Wirtsch. (2008)

Keyphrases

customer relationship management
risk management
risk factors
risk assessment
neural network
risk measures
investment strategies
high risk
genetic algorithm
decision making
information systems
information retrieval
databases
sharpe ratio
machine learning
minimum risk
relationship management