Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines.
Vera L. MiguéisAna S. CamanhoJoão Falcão e CunhaPublished in: Expert Syst. Appl. (2013)
Keyphrases
- multivariate adaptive regression splines
- retail banking
- electronic commerce
- support vector regression
- customer satisfaction
- homeland security
- database
- customer churn
- customer service
- data mining
- support vector machine
- regression model
- social network analysis
- call center
- customer relationship management
- customer knowledge