Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value.
Arief Ernst HühnVassilis-Javed KhanPaul E. KetelaarJonathan van 't RietRuben KonigEsther RozendaalNikolaos BatalasPanos MarkopoulosPublished in: Comput. Hum. Behav. (2017)