Ruben Konig

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Consumer Behavior

Sponsored Search

Top Venues

Comput. Hum. Behav.

Publications

Arief Ernst Hühn, Vassilis-Javed Khan, Paul E. Ketelaar, Jonathan van 't Riet, Ruben Konig, Esther Rozendaal, Nikolaos Batalas, Panos Markopoulos
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value. Comput. Hum. Behav. 73 (2017)