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Optimal Campaign Strategy for Social Media Marketing with a Contrarian Population.
Vineeth S. Varma
Bikash Adhikari
Irinel-Constantin Morarescu
Elena Panteley
Published in:
NetGCooP (2020)
Keyphrases
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social media
optimal strategy
online marketing
social networking
website
social networks
decision making
dynamic programming
online social networks
user generated content
marketing campaigns
long term
neural network
search algorithm
multi objective
social media sites