Cultual Aspects of Multi-Channel Customer Management: A UK Case Study.

Maged Ali Laurence D. Brooks

Published in: AMCIS (2009)

Keyphrases

multi channel
case study
customer relationship management
knowledge management
anti aliasing
management system
single channel
electronic commerce
network management
customer satisfaction
software development
data management
customer service
mac protocol
data broadcast
database systems
denoising
real world