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Social CRM: Biggest Challenges to Make it Work in the Real World.
Fábio Manoel França Lobato
Márcia Pinheiro
Antônio Fernando Lavareda Jacob Jr.
Olaf Reinhold
Ádamo L. de Santana
Published in:
BIS (Workshops) (2016)
Keyphrases
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real world
social networks
data mining
wide range
social interaction
lessons learned
data sets
key issues
case study
synthetic data
real life
social networking
social media
customer relationship management
virtual communities
database
metadata
application scenarios
social learning
information systems
social issues