Marketing-production Interface through an Integrated DSS.
Ana RespícioM. Eugénia V. CaptivoPublished in: J. Decis. Syst. (2008)
Keyphrases
- decision support system
- data mining
- decision making
- decision support
- social media
- user interface
- website
- visual interface
- marketing strategies
- long term
- production system
- user friendly
- consumer behavior
- direct manipulation
- manufacturing processes
- direct marketing
- database marketing
- databases
- friendly interface
- novice users
- manufacturing process
- production line
- customer relationship management
- interface design
- query interface
- decision makers
- knowledge base