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Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention.

Carlos OrúsRaquel GurreaCarlos Flavián
Published in: Electron. Commer. Res. (2017)
Keyphrases
  • purchase intention
  • product quality
  • online shopping
  • online stores
  • survey data
  • virtual communities
  • process control
  • quality control
  • image processing
  • website
  • case study
  • petri net
  • product development