Role and Impact of CRM in Business Development: An Overview Across Industries.
Amar Deep GuptaNarmesh NigamAnkesh Kumar ShekharUpendra Pratap PandeyShakeeluddin ChaudharyPublished in: IC3I (2023)
Keyphrases
- business world
- customer relationship management
- internet enabled
- customer retention
- systems development
- information systems
- business activities
- case study
- business management
- manufacturing companies
- technical infrastructure
- competitive environment
- web technologies
- knowledge management
- software engineering
- decision making
- current status
- business rules
- management information systems
- future trends
- business models
- legal issues
- development process
- business intelligence
- business strategy
- information processing