Investigating the impact of e-customer relationship management on hotels 'website service quality.
Marianna SigalaEvangelos ChristouPublished in: ECIS (2006)
Keyphrases
- service quality
- customer relationship management
- competitive advantage
- call center
- website
- customer satisfaction
- marketing strategies
- service providers
- website design
- electronic commerce
- relationship management
- quality of service
- user satisfaction
- data mining systems
- information quality
- customer loyalty
- information systems
- data mining technology
- customer churn
- data mining
- data mining applications
- real time
- user interface
- information retrieval
- machine learning