Roles of Customer Databases and Database Marketing in Customer Relationship Management.
Pratap Chandra MandalPublished in: Int. J. E Bus. Res. (2022)
Keyphrases
- customer relationship management
- marketing strategies
- database marketing
- databases
- direct marketing
- customer base
- data mining applications
- customer behavior
- data mining
- customer churn
- customer segmentation
- competitive advantage
- data mining technology
- knowledge discovery
- exploratory data analysis
- customer data
- table of contents
- customer satisfaction
- database technology
- relational databases
- data model
- database
- information systems
- database systems
- customer service
- call center
- data management
- essential information
- data warehousing
- database applications
- metadata
- distributed systems
- data warehouse