Multistage Intermediation in Display Advertising.
Santiago R. BalseiroOzan CandoganHuseyin GurkanPublished in: Manuf. Serv. Oper. Manag. (2021)
Keyphrases
- multistage
- display advertising
- online advertising
- production system
- dynamic programming
- single stage
- advertising campaigns
- stochastic programming
- stochastic optimization
- lot sizing
- search advertising
- budget constraints
- web pages
- lot streaming
- machine learning
- multistage stochastic
- capacity expansion
- finite horizon
- information retrieval