Adopting Knowledge Discovery in Databases for Customer Relationship Management in Egyptian Public Banks.
Ayman KhedrJoost N. KokPublished in: IFIP PPAI (2006)
Keyphrases
- knowledge discovery in databases
- customer relationship management
- data mining
- knowledge discovery
- european conference on machine learning
- data mining applications
- relationship management
- marketing strategies
- customer churn
- rule induction
- data mining technology
- competitive advantage
- inductive logic programming
- association rules
- artificial intelligence
- call center
- data mining methods
- database
- machine learning
- search engine
- data analysis
- data mining algorithms
- data mining techniques
- text mining
- software engineering
- information extraction
- preprocessing